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Besides "generating traffic" (which is, admittedly, not really one of my personal goals), I have reported on the Pitchfork Music Festival (1,2,3), Lollapalooza (1,2,3), and Austin City Limits (here). I've also conducted interviews with everyone from Great Lake Swimmers to Illinois, Dan Deacon to Panda Bear. My interview with Panda Bear was picked up by stereogum, Paper Thin Walls, and Largehearted Boy. And, in true 21st century fashion, I felt validated when my interview was quoted in the Animal Collective Strawberry Jam Wikipedia entry.
These videos (1,2,3) are good for a laugh, too.
Please let me know if you'd like to see more of my clips; I've got over 3,000.